6 Effective Web Design Tips to Reduce Your Bounce Rate

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If your bounce rate is too high, you need to find a way to reduce it quickly. Ignoring this common conversion killer is the same as allowing your website to be worthless. Are the majority of your leads exiting the site immediately they land on the first page? If this is what you are dealing with, we are here to give you the best web design tips that allow you to convert many of them into customers and subscribers.

If you are wondering what an ideal bounce rate is, the general rule is from 30 to 50% is perfect, but 50 to 70% is average. At the same time, 70 to 80% is poor. While you can use these figures to increase the performance of your site, it is appropriate you remember that your type of content and your industry can also influence your bounce rate. Read on to learn how to reduce your bounce rate without struggling.

1. Decrease Load Times

Most of your visitors are ready to click off your site after a short delay. Some can do this just after one second. You need to work hard to avoid the slightest delay. However, it is more serious if your website cannot download within 3 seconds. To reduce the load time, you can do the following:

  • Optimize Images: Large images take a significant amount of bandwidth and adversely affect your site’s speed. Get the right tools online to compress them. Note that you can find most of them for free.
  • Only Install Useful Plugins: Whenever a user clicks, your site has to download all the installed plugins. This means if you have too many of them, your visitors will need to wait for a long time. As such, only install those that are 100% essential.
  • Choose the Best Web Host: If you do simple online research, you learn that not two of these hosts are the same. Some cheap options out there cannot give you the ideal speed. You should go for a quality alternative and achieve your business goals.
2. Use Infographics

Do not use large blocks of text if you care about the feelings of your web visitors and their possible responses. The content can easily overwhelm them. That is not to say you should not convey a lot of valuable information to your audience if there is a need.

Use infographics to keep them happy and interested in whatever you are asking them to do.

Compelling infographics can help you to organize your website in a way that makes the page both informative and captivating.

3. Ensure Simple Navigation

Simple navigation makes the visitors feel they do not need to work hard to find the relevant information. To improve their experience, you need to follow the essential web design tips. Use horizontal menu bars with links to your most prominent web pages, including FAQ, product pages, testimonials, a contact page, and the likes. You should also include an informative footer.

If your website has many pages, you should consider organizing your site using categories with drop-down lists. But be careful not to create too many subcategories, as this can also overwhelm your visitors. This may give them a reason to exit the site.

Another common practice that you may need to implement is creating a clickable logo that links back to the homepage on each web page’s top corner. This way, your users can get back to this critical page no matter where they find themselves in with great ease.

4. Add an Interactive Blog

If you are asking whether you should include a blog on your website, this section has been crafted to help you. The truth is that your site can perform well with or without a blog. Many top websites out there have not added blogs but are still serving their purpose. However, you should strongly consider adding one for several reasons.

Frequent blogging can increase your SEO ranking within a short time. Besides, quality content can provide excellent value to your leads. This way, a blog can help you to reduce your bounce rate and increase your conversion.

However, for your blog to help you in this manner, you need to be sure it is relevant to your targeted market segment. If your posts resonate well with your audience, this can help to boost your brand image. What’s more, it can establish you as the go-to person in your industry.

In case you want to add a blog to your website, and need professional assistance, get the help of an outside resource and achieve your goals without any trouble.

5. Use Negative Space

Negative space is also commonly known as white space, and you can use it in a way that guarantees you improved performance. When you create meaningful white space between your images and text, the readability score of your website significantly increases.

On the other hand, if you clutter too many elements on the site, you can get unpleasant results.

6. Make Strategic Call-to-Action Placement

When users land on your site, they take the first few seconds to decide whether they like your website or not. They mostly focus on your landing page, which often appears differently in various devices.

This means you must optimize this area to suit the specific needs of your visitors. Describe what you are selling in a few words and include a call-to-action in a prominently visible location.

Be sure the call is not only clear but also honest. If you mislead your visitors, be assured that it will increase the bounce rate and bring down your conversion rate.


These web design tips are great for reducing the bounce rate of your site. Remember, when you use them, you do not only increase the time your visitors spend on your website but also boost your chances of ranking high on search engines. As such, you can increase the number of people who visit your site per day in a way you have never imagined before by using them.

We have presented the common problems and their relevant solutions. However, remember that a few others exist out there that you may need to consider, too, if need be. In case you need help, feel free to work with an expert who understands how to reduce bounce rate.

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