9 Ways to Improve Your e-Commerce Site User Experience

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An eCommerce website is an online platform that allows for the buying and selling of services and goods through funds and data transfer over the internet. The design, features, and functionality of your website are vital to enhancing a pleasant e-Commerce site user experience and business success.

Market trends have seen a good percentage of shoppers trust and deal with e-Commerce platforms worldwide, and it’s quickly becoming our way of life. Unfortunately, many businesses are yet to embrace e-Commerce optimization to tap into this vast market. E-Commerce is an underutilized platform that businesses, big or small, can tap into and grow their market reach beyond the physical store locations.

Businesses that take up this platform do not only need to have good products and have their website well marketed to succeed. A good website will also have its product descriptions, site navigation, and other buyer and seller feature well-tailored to increase the conversion rate changes. As a business owner, the site should provide you with tools and administrative features that fit into your business processes.

Your website should have a good loading speed

Your e-commerce site user experience should be good enough with the high loading speed, to increase the chances of having happy visitors. Websites with a quick and smooth shopping experience are a preference for most online shoppers.

Have a responsive website

The design of your website should be compatible with several devices and screens so that clients can visit the site on different platforms. Customers are looking for convenience, and mobile shopping apps are quite popular among online shoppers.

A good e-commerce user experience is one where the clients can reach you easily. You should be in a position to respond to their queries promptly and as satisfactorily as you can. Many customers prefer a live chat option, to help them make the buy/sell decisions easily, as opposed to the email option that may take time

Easy navigation

The design, features, and layout of the website should not be difficult for users to navigate. Particular attention should be paid to the search option to help the site user to find products and content that is relevant. Also, consider an automatic scrolling feature that may help capture the client’s attention.

Keep the website updated

Update your website content as need be, and your blog content regularly to ensure it is up to date. The design should be updated to meet the trend needs that will leave a lasting impression on your customers.

Research shows that 38% of online shoppers will leave the e-commerce platform should they find it unattractive. Keep an eye on what customers are looking for, and what challenges you need to address.

Be transparent

Online businesses are mainly built on trust and transparency, and you can only retain clients by meeting their product expectations. Only post realistic images of the products you are selling, to help the clients receive what they expect from you as per the image displayed.

Provide all the necessary information to the customers to enable them to make an informed purchase decision. Product details, shipping regulations, additional costs, return policies, and the like should be made available and easy to understand. This creates an enhanced user experience.

Easy and simple checkout

Having a clear and easy purchase path once the client has chosen a product will provide a good e-commerce site user experience. Easy checkout translates to more sales and more repeat customers. Therefore, avoid too many choices in a product and many pop-up advertisements on the site. These distractions can make a client leave without a purchase.

Having an option for the customers to log in with an existing account instead of creating a new one will make it easier. Some people do not appreciate filling in the detailed forms every other time they visit the site, or even sharing their data. The process of data validation should be simplified and secure too.


Establish a meaningful relationship with your customers and earn their loyalty through personalization.  You could have a product recommendation option based on their previous purchases. Clients can explore and find new products relevant to their search, improving their shopping experience, and a higher conversion rate in return.

Have varied payment options

Many electronic payment methods are acceptable on a variety of platforms, most of which are accepted worldwide. Ensure that your website has a variety of payment options to pick from, ranging from debit and credit card, PayPal, and other electronic money transfer means. Online shopping is all about creating an experience, and no e-commerce site user experience should end in disappointment for failing to secure a product, because of limited payment means.

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