How to Create Amazing Content Even If You Suck at Writing

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Creating amazing content is not an easy task, especially when it comes to developing research-intensive, long-form juicy content day in and out. However, for you to truly excel in any form of content marketing, you have to create amazing content. While many people say that “good content” is objective, it’s essential always to remember that blogs are one of the most effective forms of marketing yourself and brand to the masses; more effective than email newsletters and social media content.

For that reason, you can see why it’s especially tricky for people who suck at writing to get to the top. The superb news, however, is that there is hope. Even though you do not have a natural gift with words, there are a couple of things you can do to create amazing content and gradually get better at writing. Basically, there are three types of content creators in the world of blogging. They are:

  • People with a superiority complex; they think their content is top notch but not many readers agree with them
  • Those with an inferiority complex; they believe their work is awful, but it’s much better than they think
  • Those in the middle; they know they aren’t that good or bad and have room for improvement.

If you are looking to create fantastic content, here are a few things that can help you improve.

Planning is key

You can only do a few things spontaneously and come out great on the other side. Planning is a crucial component if you want to create amazing content. You need to have a brainstorming session where you can map out a clear plan in regards to the topic to write, your tone, the intended audience, the keywords to optimize, and what the key takeaways for the article will be.

When you have all of these down, you can then begin your piece. Having a plan always alleviates pressure, which can help you produce better content.

Try simplicity

Most writers suck at writing because, more often than not, they are trying to be someone they aren’t. Today, most readers appreciate writers who don’t beat around the bush and instead go straight into the heart of the matters at hand. Not only does this approach help reduce fluff, but it also helps to cut to the chase and reduce the reading time for your pieces.

Consider dictation

Some people are quite good in terms of telling a story but aren’t that good when they have to put it down on paper. If you belong to this group of people, you should consider dictation. Today you can find a variety of free dictation tools, and others need a paid subscription.

Some platforms, such as Google Docs, can take voice typing. Once you get used to it, you’ll be surprised at how fast you can reach your desired word count.

Welcome grammar tools

Since we all make mistakes when typing up content, we can leverage technology to reduce these mistakes as much as possible. While all word processors have spell checkers, grammar tools such as Grammarly, for instance, checks your work for so much more such as punctuation, flow, plagiarism, word structure, and even helps you make the content more readable.

If you want human help instead of a program, you can invest in an editor for your work. They will let you know where you have made certain mistakes and offer suggestions on how to fix them. Before you publish anything, ensure that the editor has taken a look at it and given its blessing.

To create amazing content you need to do your research

Unless you’re in the creative story business, it’s prudent always to do thorough research before you start on your writing. Because of the billions of web pages available online today, it’s not easy to find an entirely unwritten subject. To spice things up, you can write from different perspectives but using the content from your research as a foundation for your pieces. When writing, ensure that you can reference your source for that information. Not only does this keep you from being used to plagiarism, but it also helps in building credibility.

Consider outsourcing to people that can create amazing content

If you aren’t really good at writing but have several ideas on which direction your content should take, it makes sense to get the help of a professional agency. This way, your content is written by professionals who have been in the business for a long time.

All you need to provide them are the specifics on the articles you need. Additionally, you can even brainstorm together to identify what works better in terms of marketing for your particular niche.


You don’t have to be as blessed as Shakespeare in the written word, but you can definitely get better. You need to be honest with yourself about your skill level and what needs to be done to make you better. From there, it’s all about putting in the work and getting things done.

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