Off-Page SEO Strategies that Will Rank you on Google

  Posted by adminadmin   Off-page SEO   Comments 0

The internet world has brought with it an amount of competitiveness and advanced technology. Businesses and individual are doing their best to remain on the first page of the search engines for potential clients and target audiences to locate them with ease. Are you struggling to rank on page one of Google despite pouring all you have into your content? You may be finding it difficult to rank top, or at least on the first page because of your off-page SEO.

SEO is broadly divided into Off-page SEO and On-page SEO. On-page SEO is a strategy that you do directly on your website to optimize it for higher ranking and search engine success. On the contrary, Off-page SEO is a strategy that you or others do away from your website to improve its ranking on a search engine such as Google. There are several off-page SEO strategies that you can use to raise your ranking. Here are the top five strategies for your consideration.

Get quality and best Links

The use of links and backlinks is a common off-page SEO strategy used by almost all webmasters. However, not all links will help your ranking; some links will give your website even a poor ranking.  While having more referring domains or links from unique websites may work for you, the quality of the links matter.

When adding a link, ensure that it is from high traffic and trustworthy websites. Also, ensure that the link is relevant and matches your topic. Be on the lookout for the No-Follow attribute that webmasters use to communicate to the search engine to ignore the links. Instead, consider only links with Do-Follow. You can also practice natural link building by making your content consistent and worthy of links and you will naturally get the links without much effort.

Build online and offline trust

Transparency and trust are simple but powerful tools that you can improve your ranking on Google. If you want to get a positive review and customer votes, you need to be transparent and build trust. Ask your customers to check your rating and leave a comment or review. Post relevant and authoritative content that does not deceive your reader. Avoid catchy titles for materials of poor quality

Google sees your website in two ways; Domain Authority and Page Authority. Always check on your DA and PA, and ensure that the Secure Socket Layer (SSL) is set up. Thus, your website will have a secure and safe relationship with other sites. Remember, users will only trust your website if their data is secure, and the information that they enter remains private.

Use photos and videos

People are fascinated by what they see and hear. That is why augmented reality (AR) is fashionable today, with Facebook, Snapchat, and Instagram incorporating videos and images to capture people’s attention. Popular brands such as YouTube, Flickr, and Photobucket have reached where they are because of videos and pictures.

Off-page SEO is all about directing attention to your website through outbound activities. You can join and associate with pages with massive trust and high PageRank. Post details about your product on their platform, and, given their likes and sharing system, your brand will gain awareness. Also, the link you get from these popular platforms and their Meta description will improve your off-site SEO.

Leverage the power of social media

Sometimes, Google considers social signals when ranking pages. Social media pages can make Google like you, especially when your brand is mentioned frequently. Links and shares are the two secrets that will make your brand grow. All you need to do is provide links with fresh, relevant, and engaging content to your community users, and you will win more fans, subscribers, and leads. To harness social media’s power for your off-page SEO, always be online and respond to comments and queries, monitor your online reputation, and befriend influencers and leaders who can mention and share your content.

Write testimonials for companies

This is the most straightforward off-page SEO strategy that will work wonders for your Google ranking. Up to 92% of consumers go through the online review section before deciding to purchase a product or not. Additionally, 88% of consumers trust online reviews as they would trust a referral from a friend.

Because most companies need customer reviews and testimonials to generate more revenues, you can help them by leaving a testimonial. In return, you gain access to a high-quality backlink. When you write a testimonial for a company, you will include your name, designation, and a link to your website. Anyone reading the testimony can easily click on the link and land on your page.

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