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Technical SEO is the backbone of any gainful website. If you have designed a great site but have failed to invest adequately in this tactic, you will achieve almost zero organic traffic. I hope you can see why technical SEO is important. If you need to know more, remember that technical SEO refers to the structure of your site. As such, without it, nothing stands.
If you have been running your online business for a while now, you know that Google and other search engines are in the business of presenting their users with the most valuable information. The robots evaluate your web pages based on several factors, including the loading speed and ability of the users to navigate with ease. If Google robots consider that your visitors get value from your site, they are likely to reward you with higher rankings.
However, unlike in the last few years, the opposite is also true.
Serious technical mistakes on your website can dearly cost you. Google has permanently blacklisted many websites for mistakes such as failing to add a trailing slash in the designated location in the robots.txt file.
There is another thing that you need to consider if you truly understand why technical SEO is important. These are misconceptions around the technical side of SEO. You have to avoid them to rank high.
Inexperienced web designers may make you think that the reason you need to pay some attention to technical SEO is to manipulate search engines to rank you. They use what we call in the industry as black hat techniques. This is the misconception that has led to the demise of millions of promising businesses across the globe.
The truth is that a web site needs to give users the best experience. The good news is that if you create a strong technical foundation, you are more likely to please both humans and search engines at ago without any difficulty. You can conduct a technical audit to know the required improvements.
Since the success of your online business depends 100% on the stability of your technical SEO foundation, making the necessary improvements is worth it.
Here are the actions that you need to prioritize on to drive traffic to your site:
You need to improve crawlability. If your website blocks or misdirects engine crawlers, you cannot attract your targeted audience. Whether you have top-rated content on the site or not will not make a difference.
I trust you can see more clearly now why technical SEO is important. Use Google Search Console or any other similar tool that you like to troubleshoot the errors.
Are you sure whether search engines and readers can understand the content of your site? If you are trying to promote, counsel, sell, or inform, you have to make that clear. Otherwise, you may suffer due to pogo-sticking. The truth is that if search engines are not able to know what you are up to, they are less likely to rank the site favorably.
Make it easy for your visitors to navigate your website. If you don’t, they will not discover your intention. There is no better way to retain their attention and boost their loyalty than making every page useful. Also, place the navigation bar in a place that is easy to access, such as the header of your site.
Advanced Formatting (Schema)
The new search engine elements, such as rich snippets, can help you to promote your sites with ease. They enhance the chances of search engines noticing and ranking you high. You can also get a lot of traffic if search engines highlight your site in the search results.
View your site from the perspective of your potential visitors. If you do everything right but ignore to focus on the needs of the audience, you are still likely to miss out in a big way. You can consider whether your audience is ready to read a long article or watch short videos. A critical standard rule today is that you need to optimize your site for mobile users. The idea is to put the interest of the audience first to win them.
Technical SEO is about helping your targeted audience to find the right information, products, or services online. If you have been asking why technical SEO is important, this article lets you see why you cannot ignore it. However, it is great to note that on-page and off-page SEO also play a crucial role in ensuring you favorably rank on search results.